Oh, you rich rich! When you think of the color gold, wealth and extravagance come to mind. It is indeed a color of luxury and success but according to color psychology, it emits a masculine energy matched with the power of the sun. Gold is a giving and compassionate color. In all its luminance, it yields enlightenment and wisdom. The color gold is also a confident color but too much can suggest arrogance or self-righteousness. Whether bright or muted, it is the color of winners. And, we all want to win.